Performance Marketing Tips for African Startups
Startups in Africa are growing daily, and to survive the heavy competition, you might want to try a different approach to marketing strategy, known as performance marketing.
Performance marketing focuses on measurable outcomes and the impact of marketing efforts on key performance indicators (KPIs) such as customer acquisition, conversion rates, and revenue generation.
Unlike traditional marketing approaches, which emphasize brand awareness and visibility, performance marketing is inherently data-driven, enabling you to optimize your campaigns and allocate resources more effectively.
In this article, I will explain in detail what performance marketing is all about and how to mine the treasure in it.
Key Performance Marketing Channels for African Startups
1 . Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
What are SEM AND SEO?
SEM (search engine marketing) involves paid strategies to increase a website's visibility in search engine results, using methods like paid advertising.
SEO (Search Engine Optimization) focuses on organic, non-paid methods to enhance a website's visibility in search engine results, improving its ranking through content and technical optimizations.
- With most consumers turning to search engines to discover products and services, startups can harness the power of SEM and SEO to enhance their online visibility.
- By targeting relevant keywords and optimizing website content, African startups can improve their organic search rankings and drive qualified traffic to their digital properties.
2. Social media advertising.
Social media advertising is the use of paid promotional content on social platforms to reach a specific audience. It involves creating and targeting
