Jon Lubwama

Startups & Venture CapitalApr 19, 2024
How a Startup Founder Can Build a Water-tight Fundraising Plan.

For every founder, a moment will come when they need to raise funds for their startup. Raising capital is truly a mark of a great CEO. Even though it doesn't guarantee startup success, it helps smoothen the journey. 


Startups raise funding for different reasons. Some startups raise to expand into new markets, make key hires, build new services, continue research etc. Whatever the reason is, raising funding helps the startup to grow at the pace that it desires. 


But funding is not a walk in the park. Less than 10% of startups raise funding despite the flashy announcements that happen regularly. With the current funding winter, funding is even harder to come by. So a startup needs to have a watertight fundraising plan.  So how can a founder build one? 


First, the founder has to take care of what he has control over. The founder needs to determine when to raise and how much to raise. The best time to raise funding is usually when you don't need it. A startup should raise funding with at least six months' runway. This is because the fundraising process is unpredictable and it can take longer than one expects. The less runway for a startup, the more desperate the founders will be and the less leverage while negotiating. 


It is also important for a startup to raise funding when it is on a high that is, when the startup has hit some significant milestones. Investors love a rocket ship that is ready for takeoff. 


The next step is to determine how much to raise. This is very crucial. Sometimes, founders tend to ask for too much money when they can't justify its use. To determine how much a company needs to raise, one will need to do some financial projections for operation expenses. Take your projected monthly expenses and multiply them by 18-24 months. This should be able to give a concrete figure to work with. 


If you know how much to raise and when then the founder can begin looking at deciding which funding would work for them. There are various forms of financing, so it is important to get this right. A founder can look at equity financing (and decide on the round), or look at debt or convertible notes, SAFE etc. 


With all of these in place, the founder can now move on to zeroing down on the investors. It is important to have a concrete list of investors who are most likely to invest so that you don't waste your time. Coming up with this list will include looking at some data. 


You should look out for investors that have invested in similar startups. Similar can be in so many ways. Geography, sector, funding amounts, stage, funding rounds etc. If you have investors who have backed startups that are similar in any metric, it is a good starting point for you as a founder. 


After that, pitch, pitch, and pitch. 


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TechCabal

Future-focused publication that speaks to African innovation and tech in depth.Apr 19, 2024
Canal+ Boosts MultiChoice Stake to 40.8% Amid Acquisition Bid
Canal+ escalates its bid for MultiChoice, acquiring a significant stake and navigating regulatory hurdles in South Africa.
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Future Cities Africa hosts discussions with thought leaders and experts at the forefront of major trends, projects, innovations, challenges and opportunities impacting the future of African Cities. Major drivers such as rapid urbanisation, health crisis, climate change, inadequate infrastructure, technology advancement and more are creating an urgent need for African Cities to become sustainable, livable and workable. New ways of thinking about governance, funding, mobility, urban planning and design, construction and implementation of projects coupled with major advancements in technology like 5G, blockchain, artificial intelligence, the internet of things, data science, machine learning, renewable energy and more give promise of an uncertain but exciting future. To learn and stay at the forefront of trends, projects, innovations, challenges and opportunities impacting what future African Cities will look likesSubscribe to stay informed.April 19, 2024

It is possible to overcome the energy crisis in South Africa and build a sustainable energy future. Solutions do exist and some are leading the way.

In this episode we first look at how Msunduzi Municipality is dealing with the energy crisis whereafter we take a broad look at the Transformation of the Electricity Supply Industry in South Africa.

* Presented by Enpower Trading

The South African landscape and Electricity Supply Industry is changing rapidly, and as the market evolves, the incentive for municipalities to procure their own power becomes more evident.

Decarbonisation owing to climate change, is a key motivation to transition to green energy but as electricity costs accelerate and loadshedding increases, municipalities are forced to ‘future-proof’ their strategies in order to provide access to affordable, sustainable energy for all. 

Show guests:

  • Cyncol Sibiya, Msunduzi Municipality
  • James Beatty, Chief Executive Officer at Enpower Trading

Join the Future Cities Africa Newsletter: http://eepurl.com/ikZ-Uz

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31 min
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Bird Story Agency - Promoted

Bird story agency is a specialist news agency started by Africa No Filter. Our content is used by newsrooms across Africa and around the world.Oct 18, 2023
Rwanda eyes African football to boost tourism, increase air traffic and grow grassroots football 🇷🇼 🤝🏽 ⚽️
The Confederation of African Football (CAF) has unveiled Rwanda as a key sponsor for the inaugural edition of the African Football League. This partnership will prominently feature the well-known 'Visit Rwanda' campaign within the continent. The strategic collaboration aims to boost tourism, advance sports development, and enhance air traffic.
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Africana Woman Network is the first African Female led podcast network. We tell stories that centre the African woman both on the continent and in the diaspora. Our List of shows are: 1. Africana Woman, our APVA award winning anchor show 2. No Breaks 3. The Educated Africana 4. LEMBA: The Africana Authors Space. Stay tuned and Share the podcast with an African sis who needs her weekly dose of African spice.April 19, 2024

Why have you not started that thing you say you want to do? Are you waiting for the right time? Do you want things to be perfect? Are you waiting for ALL the funds to be available before you can commit? Who says everything has to be perfect for you to start? Danielle explains that giving yourself grace to learn is where all the growth happens.

Let's talk about it

**************************************

Danielle is an entrepreneur, global movement founder, CEO and consultant. She creates extraordinary leaders and empowers women to say that which has never been said!

What connects her passions is a curiosity for creating conversations that make a difference. Around her people: enquire and see what’s never been seen, discover and express what’s never been expressed; and do what’s never been done. She's been interviewed on tv, radio, podcasts and for print. At 25 she cofounded a charity and raised $500k supporting seriously ill children and orphaned children in Botswana. At 26 she started a consulting company and has since transformed a number of organisations. She is engaging, articulate, and insightful and guarantees thought provoking conversation that leave audiences wanting for more!

Connect with Danielle at:

Instagram: @free.thev @kayoconsulting @raize_the_roof

 

AFRICANA WOMAN FESTIVAL

https://www.africanawoman.com/festival 

 

Join the Africana Woman Visionaries:

https://africanawoman.gumroad.com/l/AWVNetwork 

 

FROM STUCK TO UNSTOPPABLE FREE MASTERCLASS

https://bit.ly/stureplay 

 

Join the online Personal Brand Course:

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Be the first to get the scoop on all things Africana Woman Festival including early bird tickets and giveaways. Join our mailing list:

https://forms.gle/fr5ibT6fSLTmoRs57

 

Join #LUNCHANDLEARN Series:

  • We are bringing you in person Networking the Africana Woman way across Zambia.
  • We are going to be in Ndola, Lusaka, Livingstone, Kitwe, Solwezi and Mongu.
  • Tell your friends about it. Share it with your sisters

https://forms.gle/NGbFTivUhP7EtW3H9 

 

The Africana Woman Network is the first African Female led podcast network. We tell stories that centre the African woman both on the continent and in the diaspora. Our List of shows are:

1. Africana Woman, our APVA award winning anchor show

2. No Breaks

3. The Educated Africana

4. LEMBA The Africana Authors Space

Stay tuned and Share the podcast with an African sis who needs her weekly dose of African spice.

 

KNOW your Roots, Grow your Purpose

LINKS:

Message Africana Woman on WhatsApp. https://wa.me/message/E3N7TH7RZSS4P1

+260978470395

Email: africanawoman@gmail.com 

Website: https://www.africanawoman.com 

 

Socials: 

Instagram: https://www.instagram.com/chulu_bydesign/ 

          https://www.instagram.com/africanawoman/ 

Twitter: https://twitter.com/AfricanaWoman_ 

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65 min
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Good Morning Africa is your daily source of Economy and Business news from the continent. It is a product of @TheKFinancial, hosted by Ruth Adong.April 19, 2024

🎙 Meet the CEO: Kazeem Tewogbade and Olumide Soyombo founders of The Bluechip Technologies Limited

🎙The JSE All Share index remained stable near the 73,000 level on Thursday, hovering close to one-month lows, amid varied quarterly company reports worldwide.

🎙 The World Bank Group and the African Development Bank (AfDB) Group are partnering to provide at least 300-million people in Africa with electricity access by 2030. 

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18 min
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Favour Uchenna

Certified Content Writer✍️✍️✨ Web 3 Enthusiast💥💯Apr 19, 2024

BITCOIN HALVING


Confused about Bitcoin halving? This quick guide explains it all.


Bitcoin halving, also known as "the halvening," is a significant event built into the Bitcoin network that occurs roughly every four years.


Here's a breakdown:


REDUCED  REWARDS: During a halving, the reward for successfully mining a new block of bitcoins is cut in half.


Miners are the computers that verify transactions and add them to the permanent public record known as the blockchain.


Initially, miners received 50 bitcoins per block. After the first halving in 2012, it went down to 25 bitcoins.


The most recent halving, in May 2020, reduced the reward to 6.25 bitcoins per block.


SCARCITY BY DESIGN: This reduction in mining rewards is intentional.


Satoshi Nakamoto, the creator of Bitcoin, designed it with a finite supply of 21 million bitcoins.


The halving mechanism gradually reduces the rate at which new bitcoins enter circulation.


This creates scarcity, a core principle in economics that often drives up value.


IMPACT ON MINERS: While the block reward decreases, miners still earn transaction fees associated with verifying transactions.


However, the halving can put pressure on mining profitability, especially for miners with less powerful equipment.


POTENTIAL MARKET RESPONSE: Historically, Bitcoin halving events have been followed by periods of price increase.


The theory is that as the supply of new bitcoins becomes tighter, existing bitcoins become more valuable due to increased demand.


However, it's important to remember that the cryptocurrency market is complex and influenced by various factors.


In essence, Bitcoin halving is a programmed event that reduces the rate at which new bitcoins are created, potentially impacting both miners and the overall value of Bitcoin.

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Benjamindada - Promoted

Independent media publication delivering impressive reporting about tech, startups and entrepreneurship in Nigeria and sub-Saharan Africa.Nov 2, 2023
Nigeria, Kenya, and Rwanda Join Global Pledge for AI Safety in 'The Bletchley Declaration 🇳🇬 🇰🇪 🇷🇼 🧠
Among the 28 nations that have pledged to address AI-related risks through 'The Bletchley Declaration,' only Nigeria, Kenya, and Rwanda represent the African continent.
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The word immigrant to so many like me, it signifies someone with a dream; a dreamer. I am Nancy Mulemwa Siisii. I was born and raised in Zambia, Africa, but I later migrated to America and settled in New York where I’ve been living for 20 years. As a dreamer, I have and continue to have a passion for making substantive bonds with audiences, and helping to inspire people to reach for their dreams. Being an immigrant has been one of the most challenging and extraordinary experiences of my life. It inspired me to start my podcast “Concrete Pastures: An African Immigrant Story” as a platform to reach out to fellow immigrants and dreamers.April 18, 2024

For the past 17 years, Haji has embarked on a global journey, enriching souls with his profound and uplifting melodies across temples, spiritual hubs, and vibrant festivals. A virtuoso of over 12 instruments sourced from diverse cultures, his heart resonates most deeply with the ukulele, a conduit for his soulful compositions. Rooted in his transformative experiences within Ashrams and the practice of bhakti yoga, Haji cultivated his sacred musical craft. Beyond melodies, he orchestrates immersive retreats in exotic locales, guiding seekers towards spiritual awakening and creative rejuvenation. As a conscious creative coach, Haji specializes in empowering entrepreneurs to unleash their authentic voices and embrace abundance. Drawing from his extensive touring as a songwriter across 20 countries and the facilitation of life-altering retreats, he has invested over $50,000 in personal development to serve hundreds in their transformative journeys. With a fusion of creative expression and entrepreneurial insight, Haji catalyzes profound shifts, enabling individuals to harness their creative essence, transcend limitations, and craft purpose-driven lives steeped in prosperity and fulfillment.

Follow/Contact Haji

https://www.facebook.com/profile.php?id=100000647757625 https://www.instagram.com/hajibasimmusic

https://www.hajibasim.com

Contact/Follow Concrete Pastures

https://concretepastures.com/

Concretepastures@gmail.com  

APVA- Nominee

Support our Soccer
Kids- Donate https://www.luckysocceracademy.com/donate

Sponsored by Betterhelp-Go https://betterhelp.com/concretepastures for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help in as little as 48 hours.

Integrating Services -https://linktr.ee/concretepastures
Thank you -

 Download Concrete Pastures APP -
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Instagram - https://www.instagram.com/concrete_pastures/

Facebook -https://www.facebook.com/concretepastures

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https://www.youtube.com/channel/UCWre86K6EQVx0gycbauHHoQ

GUEST FORMS If you are interested in being a guest please fill out form below:

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#hajibasim#ukulele#upliftingsoulsthroumelodies#empowerenterpreneurs#globaljourney#artist#colombia#upliftingmelodies#Zambia#keynotespeaker#holisticmethods#internationalawardwinningsoundexpressioncoach#Africa#newyorkcity#newyork#immigrantstory#diaspora#concretepastures#podcast#thankyou#maryland#USA

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37 min
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The show where we look at African football both what's happening around the continent and what African players are doing overseas.April 18, 2024
On this week’s show we take a look at the African players who helped Bayer Leverkusen to a sensational first-ever German Bundesliga title.

Also we analyse the record revenues and viewership figures for the 2023 AFCON.

And we speak to Emmanuel Agbadou, an Ivorian defender who plays for Reims in France, on his football and his faith. 

Plus of course, Stuart on the dramatic Uefa Champions League quarter-finals.
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29 min
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The Techpoint Africa Podcast brings you the most important stories of the week on startups, technology and innovation in Africa. Listen in every Tuesday and Thursday morning (WAT). You can find us on Apple Podcasts, Google Podcasts, Spotify, Stitcher, TuneIn or anywhere else you get your podcastsApril 18, 2024
Our guest on today's podcast is Temitope Adeyemi, CEO and Founder, insurtech startup, Pay-U. He joins us as we discuss:
  • Pula's $20m raise
  • Starlink's troubles in Africa
  • Lessons from building Konga by Sim Shagaya
 
Listen to the episode where we first talked about Sim Shagaya's VC foray: https://podcast.techpoint.africa/episodes/tap-218
 
 
Timestamps
00:00 - Intro
03:16 - Pula's $20m raise
27:26 - Starlink's troubles in Africa
35:01 - Lessons from building Konga by Sim Shagaya 
 
Useful links
This episode was produced by Ogheneruemu Oneyibo
 
Email us your feedback at podcast@techpoint.africa. Visit www.techpoint.africa/ for more stories.
 
Music - Beach by MBB -
https://www.youtube.com/watch?v=dEnQ8dHwDSk
 
Find us on Twitter, Facebook, Instagram, and TikTok @TechpointAfrica
 
 
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45 min
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Bird Story Agency - Promoted

Bird story agency is a specialist news agency started by Africa No Filter. Our content is used by newsrooms across Africa and around the world.Nov 14, 2023
Afrobeats dominate the 2024 GRAMMY nominations ♫ 🏆
Nigeria’s dominance in the 2024 GRAMMY nominations reaffirms that it is a musical powerhouse. From taking over the nomination list for the newly established 'Best African Music Performance' category to having a record number of nominees from the country, the home of Afrobeats shines. Here is Africa’s 2024 Grammy Award nominee list.
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TechCrunch

Leading tech media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.Apr 18, 2024
The Folklore Raises $3.4M Seed Funding to Expand Global Market Access for Brands
Discover how The Folklore is revolutionizing global market access for fashion brands from emerging markets with its innovative B2B marketplace. Backed by a recent $3.4 million seed funding, the startup is poised to empower diverse brands with essential resources for growth and expansion. Join The Folklore's mission to bridge the gap between emerging market creators and global retailers in the fashion industry. 🌍✨
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Bird Story Agency

Bird story agency is a specialist news agency started by Africa No Filter. Our content is used by newsrooms across Africa and around the world.Apr 18, 2024
NBA Africa-Africell collaboration points to the growing influence of private sector in Africa sport
Private sector collaborations in basketball are fostering the growth of Africa's sports ecosystem.
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#blockchain
👉🏾
Zone, a Nigerian fintech, revolutionizes Africa's payment landscape with its blockchain technology, attracting $8.5 million in seed funding.
👉🏾
Exciting news from CV Labs as startups from Kenya and Nigeria secure spots in the sixth edition of their accelerator program, unlocking funding, mentorship, and growth opportunities! 🎉💼 With up to US$135,000 in capital and access to expert mentors, these ventures are poised for success in both traditional industries and web3 infrastructure. 🌐💡
👉🏾
Blockchain is a decentralized, distributed ledger technology that records transactions across multiple computers in a way that is secure, transparent, and tamper-resistant.
👉🏾
As a beginner, this article is your comprehensive guide to understanding what the bull market is, so you won't get lost in the world of digital assets.
👉🏾
Cricket in South Africa is set to evolve, powered by AI and blockchain technology, according to the results of a pilot collaboration between an Indian sports technology company, Cricket South Africa and the Durban Super Giants.

Disrupt-Africa

One-stop-shop for all news, information and commentary pertaining to Africa’s tech startup and investment ecosystem.Apr 18, 2024
OmniRetail Initiates Series A Fundraising Round with Investment from Goodwell 🛒💼💰
Nigerian retail-tech startup OmniRetail propels forward in its mission to revolutionize Africa's commerce landscape with a significant investment from Goodwell Investments, marking the beginning of its Series A fundraising journey.
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Stories and analyses of African technology companiesJune 16, 2023

Overview: Today, we’re going to talk about Wasoko (Sokowatch) We’ll explore the story across the following areas:

  1. Africa’s and Kenya’s informal retail context 

  2. Wasoko's early history

  3. Wasoko's Product & monetization strategy 

  4. Competitive positioning & potential exit options

  5. Overall outlook.

This episode was recorded on June 11, 2023

Companies discussed: Wasoko (Sokowatch), Twiga Foods, TradeDepot, OmniBiz, Alerzo, mPharma, Nestle, Unilever, Multipro, Marketforce, Udaan & Flipkart

Business concepts discussed: Informal retail penetration, Agency banking adoption, B2B Operating systems, Informal markets, & last-mile distribution

Conversation highlights:

  • (00:40) - Sokowatch background and why we’re talking about it

  • (08:35) - African informal retail context

  • (16:11) - Founder background and Founding story

  • (29:55) - Fundraising and early growth

  • (36:56) - Geographic expansion, growth and partnerships

  • (45;12) - Team strategy

  • (54:00) - Product strategy and monetization

  • (1:10:00) - Competition and options for exit

  • (1:23:13) - Bankole’s overall thoughts and outlook

  • (1:33:05) - Olumide’s overall thoughts and outlook

  • (1:43:30) - Recommendations and small wins


Olumide’s recommendations & small wins:

  • Interested in investing in Africa Tech with Olumide: Read about Adamantium fund & contact me at olumide@afrobility.com. Founders looking for funding: If you're a B2B founder working on Education, Health, Finance or food, please contact me for funding at olumide@afrobility.com

  • Checkout my FIREDOM book = FIRE (Financial Independence, Retire Early) + Freedom = personal finance and financial independence book. Website, Read: Substack Newsletter & Buy: Print, eBook or Audiobook)

  • Recommendation: The Slight Edge. Amazing Personal Development book about a mental framework to apply daily actions to get what you want in life. I have read it about 6 times at this point.

  • Recommendation: Temu.com. Started using it for shopping. It has some cool gamification ideas to nudge ecommerce purchases

  • Small win: Hosted house party with friends. It was great to see everyone together


Bankole’s recommendations & small wins:

Listeners: We’d love to hear from you. Email info@afrobility.com with feedback!

Founders & Operators: We'd love to hear about what you're working on, email us at info@afrobility.com

Investors: It would be great to link up with you. Contact us at info@afrobility.com


Join our insider mailing list where we get feedback on new episodes & find all episodes on Afrobility.com

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115 min
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TechCabal

Future-focused publication that speaks to African innovation and tech in depth.Apr 18, 2024
MarketForce Shuts Down RejaReja B2B E-commerce, Shifts Focus to Social Commerce
Discover why MarketForce, a Y Combinator-backed startup, is closing its B2B e-commerce arm, RejaReja, and shifting gears to focus on social commerce with Chpter. Learn about the challenges faced in the competitive market and the startup's strategic pivot to adapt to changing dynamics in the industry.
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TechCrunch

Leading tech media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.Apr 18, 2024
Pula Secures $20M Series B to Expand Agricultural Insurance Reach in Africa, Asia, and LatAm 🌱💰
Pula, the Kenyan insurtech, scales up its mission to provide crucial agricultural insurance to millions of smallholder farmers across emerging markets, backed by a hefty $20 million in Series B funding. 🚀
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We are on a quest to discover the world’s most extraordinary doers and amplify their impact through conversations. By: Boniface Omina | Sean Karanja | Yuri CoretApril 18, 2024

Our guest today is committed to enhancing people's lives by empowering them to recognize their inherent greatness.


Mark Paulson is the President of People First Operations Inc., helping leaders understand their people's strengths, motivations, and goals, and then aligning them with processes that fit their needs and abilities. From an early age, Mark has always had an insatiable curiosity, often taking things apart to find out how they work. He went on to apply this same kind of analytical mindset in other aspects of his life, from the communities and spaces he engaged with, to his 30 years of leadership experience in the high-tech industry.


In this episode, Mark unravels the intricacies of hiring processes from his experience in the tech world and illustrates the transformational leadership models necessary to create work cultures within an organization that contribute to sustainable growth. We also delve into the qualities that hiring managers look for in an ideal team player such as humility, hunger, and high emotional intelligence skills - and why it is important for young professionals to be intentional about excavating themselves to understand who they are, what abilities they possess, and how to position themselves for the opportunities that await them.


Join us for yet another masterclass episode that bridges the gap between the complex hiring processes in the job market and empowering individuals to thrive within them.

To learn more about Mark and the incredible work that he does, check out his LinkedIn profile here.

---

Join us in creating social impact through a cup of tea by visiting the Nepal Tea website here.


Support our podcast further by pledging your support through our Substack Channel: click here

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70 min
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Africa Tech Summit is the leading event series focused on African tech and investment with Summits globally. Africa Tech Summit Connects continues the conversation with industry leaders, investors, and corporates providing you with insights from across the African tech scene.September 3, 2023
The Business Of Payments episode was recorded live at Africa Tech Summit London 2023 at London Stock Exchange featuring insights and views from payments leaders across Africa. Moderated by Nkiruka Uwaje Founder at Grovvth Advisory, the coversation features;Solomon Amadi – VP Processing Infrastructure at Moniepoint Inc, Elizabeth Rossiello – CEO at AZA FinanceGbenga Ajayi – Partner at QED InvestorsChris Folayan – Head of Global Expansion at Interswitch Africa Tech Summit Connects podcast shares insights from across the African tech scene. Subscribe for updates and join us in Ghana, Nairobi and London! More details on Africatechsummit.com.
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56 min
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Oluwadamilola Elizabeth

A certified content writer and social media manager. I help companies, brand and business owners create engaging Content for their target audienceApr 18, 2024
How to Develop an Effective Content Strategy

Do you ever feel stuck staring at a blank page, unsure how to create content that resonates with your audience?


You're not alone. Many content creators experience periods of writer's block, inconsistent engagement, or even a complete lack of traction.



What is Content Strategy?


Content strategy is the roadmap for creating, managing, and distributing content that resonates with your target audience and achieves your brand goals.


It's the bridge between the "what" and "how" of content creation, ensuring your efforts are targeted and impactful.


10 Tips for Crafting an Effective Content Strategy


The following ten tips will help you create a successful content strategy:


1. Define your purpose:  What do you want to achieve with your content? 


Do you want to inform, entertain, or inspire? Once you know your purpose, you can start to develop a strategy that will help you achieve it.


2. Know your audience: Who are you writing for? What are their needs and interests? 


The better you understand your audience, the more likely you are to create content that they will find valuable.


3. Focus on quality over quantity:  It's better to publish one high-quality piece of content each week than ten mediocre pieces.


Take the time to research your topic thoroughly and write something that your audience will love.


4. Do your research: Before you start writing, make sure you have a good understanding of your topic.


Research the latest trends and identify any gaps in the existing content.


This will help you create content that is both informative and original.


5. Structure your content effectively: Your content should be well-organised and easy to read.


Use clear headings, subheadings, and bullet points, enough spacing to break up your text.


You should also include images, gif, infographics and other multimedia elements to make your content more engaging.


6. Optimise your content for SEO: This will help people find your content when they search for the relevant keywords.


Make sure to include relevant keywords in your title, meta descriptions, and throughout your content.


And just in case you are looking to upgrade your content writing skill Creaitz content writing ebook is there for you. It is well detailed


7. Be consistent: Publish new content on a regular basis to keep your audience engaged.


You can use a content calendar to plan your content in advance and ensure that you're publishing on a consistent schedule.


8. Include a call to action: Tell your readers what you want them to do next.


Do you want them to subscribe to your page, follow, share your content? 


Include a clear call to action at the end of each piece of your content.


9. Promote and distribute your content. Once you've created high-quality content, you need to promote it and distribute it to your target audience.


You can do that by sharing snippets of your article on social media that pique your audience's interest and encourage them to click through for the full article.


Social media marketing is a great way to get your content in front of a wider audience.


10. Track your results:  Use analytics tools to track the performance of your content.


This will help you see what's working well and what's not. 


You can then use this information to improve your content strategy over time.

Most writing platforms has analytics tool for you to track your growth


A content writing strategy is very important for creating content that achieves your goals.


You can develop a strategy that will help you create content that is informative, engaging, and results-oriented only if you follow these tips.


What is your favourite content writing strategy tip? Share with me

—————

📌 About Me: My name is Oluwadamilola Olaniyan a certified content writer and marketer with passion for both Web2 and Web3.


I turn complex jargon into captivating and easy-to-read content. Follow me on LinkedIn and X 

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#entertainment
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Africa is witnessing rapid investment in sports infrastructure, with Morocco building the largest football stadium in the world ahead of the 2030 World Cup. Experts believe the conditions now exist for this infrastructure to drive economic prosperity.
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Nigeria's musical scene thrives with passionate listeners like Deborah, but despite the country's hit-making prowess, South Africa dominates streaming profits. Find out how the industry juggles growth and challenges in the streaming era.
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African athletes, notably from Kenya, Uganda, and Ethiopia put their dominance of distance running on display at this year's World Athletics Cross Country Championships.
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As we celebrate 60+ days of 2024 May the love of the Father be spread throughout our hearts. Welcome to March 2024 HAPPY NEW MONTH
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In the heart of a native village, where traditions and beliefs intertwine, a story unfolds. Welcome to "Ata Ekamba Ndudue" - a stirring portrayal of the life of Jesus Christ in a setting deeply rooted in indigenous culture. Join us as we journey through the trials and triumphs of the greatest story ever told, reimagined in the richness of our heritage. Through captivating performances and authentic storytelling, witness the timeless message of love, sacrifice, and redemption come to life. Presented by 'The Redemption Playhouse Foundation', this native premiere movie promises to captivate your heart and soul. Immerse yourself in an unforgettable experience that will leave you inspired and moved. Let's come together to celebrate our cultural heritage and the eternal message of hope. 'Ata Ekamba Ndudue' - a testament to the power of faith, woven into the fabric of our traditions. ----------------------------- Follow on: Facebook: The Redemption Playhouse Foundation Youtube: The Redemption Playhouse Foundation My name is Utibeabasi Essien. #creaitzxwazoplus #creaitz #contentwritingprogram #entertainment
Good Morning Africa is your daily source of Economy and Business news from the continent. It is a product of @TheKFinancial, hosted by Ruth Adong.April 18, 2024

🎙 Samsung has overtaken Apple as the leading mobile devices provider.

🎙 Antonio Querido, the FAO Country Representative in Uganda returns to discuss the slow uptake of renewable energy in the Agriculture sector. 
 
 🎙 Vodacom Tanzania PLC has acquired broadband internet provider, Smile Communications, after purchasing all its shares to a tune of US$ 27.4 million.
 
 🎙 The UN Trade and Development (UNTD) warns of a continued global economic slowdown in 2024, following a milder-than-expected downturn in 2023.
 
 🎙 Kenya has been ranked after South Africa, Egypt and Nigeria as African countries with the highest number of millionaires.


 

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8 min
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Bird Story Agency

Bird story agency is a specialist news agency started by Africa No Filter. Our content is used by newsrooms across Africa and around the world.Apr 17, 2024
Volvo's e-truck rental program is a milestone for Africa's e-mobility quest
Volvo has unveiled an electric heavy-duty truck rental programme in South Africa, amidst a growing demand for clean mobility on the continent
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Live The African Dream is a podcast inspired to gather the next generation of curious investors, entrepreneurs and tech leaders to spark conversation around the topics they are passionate about. From building a business to raising money, to the challenges and triumphs of being an African on the continent or in the diaspora in today’s world. Whether you are running the show or working your way up the ladder, let’s build something great. Tune in for exclusive interviews with seasoned investors, entrepreneurs and rising stars who are changing the technology industry in Africa.November 30, 2022

Victor Alade is the founder of Raenest, an African payroll tech startup providing borderless payments for African startups. Raenest is also one of Ajim Capital’s portfolio companies.

In this episode, I spoke to Victor Alade about his journey as an entrepreneur and his experience as a startup founder solving one of the most critical issues on the continent.

“One of the core export of Africa is talent. The population of youth and the rate at which they are adopting technology is growing rapidly. Gone are the days when people only hire software developers from Africa. Today, people hire product managers, designers, and customer support.”

This explosion of talent growth in Africa has led to a high demand for African tech talent worldwide, which has led to the need to solve the problem of cross-border payments. Before becoming a VC, I was a founder. I also experienced this same issue of facilitating payment to my African tech hires, primarily because traditional payroll systems could take up to 10 business days.

Hence, when Raenest pitched its tech solution to Ajim Capital, we immediately saw its potential to transform how African tech talent gets paid globally.

And so far, investing in Raenest has proven to be a great decision.

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30 min
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TechCabal

Future-focused publication that speaks to African innovation and tech in depth.Apr 17, 2024
Equity Bank Hit by $2.1M Debit Card Fraud: 19 Suspects Nabbed
Discover the latest on Equity Bank's $2.1M debit card fraud, with 19 arrests made in connection. This incident shines a light on the escalating issue of cybercrime in Kenya's financial landscape, prompting increased tech investments by local banks to combat fraud.
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Bird Story Agency

Bird story agency is a specialist news agency started by Africa No Filter. Our content is used by newsrooms across Africa and around the world.Apr 17, 2024
African countries start business classification to shore up green investment
Kenya is set to become the third African country to put a green finance taxonomy in place, making the country more attractive for green investment and climate finance.
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Future Cities Africa hosts discussions with thought leaders and experts at the forefront of major trends, projects, innovations, challenges and opportunities impacting the future of African Cities. Major drivers such as rapid urbanisation, health crisis, climate change, inadequate infrastructure, technology advancement and more are creating an urgent need for African Cities to become sustainable, livable and workable. New ways of thinking about governance, funding, mobility, urban planning and design, construction and implementation of projects coupled with major advancements in technology like 5G, blockchain, artificial intelligence, the internet of things, data science, machine learning, renewable energy and more give promise of an uncertain but exciting future. To learn and stay at the forefront of trends, projects, innovations, challenges and opportunities impacting what future African Cities will look likesSubscribe to stay informed.April 17, 2024

In this Future Cities Africa episode we explore the findings from Good Governance Africa's 2024 Governance Performance Index, examining local governance across South Africa’s 257 municipalities.

We discuss the effects of political instability on service delivery and leadership, the disparities in citizen satisfaction, and what can be done to improve municipal performance.

Join the Future Cities Africa Newsletter: http://eepurl.com/ikZ-Uz

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30 min
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An insight-rich immersion in African tech ecosystem affairs for the discerning Africa-focused founder.October 17, 2023

This months #APSVibecheck Podcast episode features Peter Muhumuza, CTO of Ugandan telecommunications company, Roke Telkom.

In Uganda, home-grown Roke Telkom is one of the first tier three carrier-neutral data center at the forefront of cloud computing revolution, helping businesses to leverage the full potential of telecommunications backed by cloud and data services to drive growth and success. 

Their cloud and data services have been designed to help businesses achieve their goals by providing them with the infrastructure and tools they need to succeed.


Muhumuza has extensive experience within the telecommunications industry, working for the likes of Huawei, Orange Uganda, and MTN Uganda before joining Roke Telkom as its CTO in March 2021. The discussion took place at the Novacom Digital Transformation Strategy Summit Africa, held in Franschhoek, Western Cape, South Africa.

💡 Top 5 insights unpacked in the episode: 

  • The challenge of accessing finance within the Ugandan telecommunications industry [01:45]
  • Roke Telkom's customer acquisition strategy and business model driven by a keen understanding of their market [06:01]
  • Peter's thoughts the Ugandan telecommunications ecosystem at large [10:08]
  • How regulators can better assist the African telecommunications industry [12:33]
  • Peter's breakdown of key competencies to acquire for a job role in the telecommunications industry [15:58]

CONNECT VIA SOCIAL MEDIA:

Tell us...

  • What was your favourite quote or lesson from this episode?
  • What topic would you like for us to feature on a future podcast?

Let us know via the hashtag: #AfricanPreseedPodcast

USEFUL RESOURCES:
ARTICLE: Cloud computing is driving business efficiency, competitiveness in the digital era by Kenneth Kazibwe, NilePost.


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20 min
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TechCabal

Future-focused publication that speaks to African innovation and tech in depth.Apr 17, 2024
Cellulant Reinvents Leadership Post-CEO Departure, Prioritizes Profitability 🚀
After a significant CEO departure, Cellulant, the African payments startup, reshuffles its leadership, focusing on profitability and operational excellence to navigate its growth across 13 African markets.
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Bird Story Agency

Bird story agency is a specialist news agency started by Africa No Filter. Our content is used by newsrooms across Africa and around the world.Apr 17, 2024
Africa's private wealth to jump to $4 trillion by 2034
Mauritius, Namibia, Morocco, Zambia, Kenya, Uganda and Rwanda will lead gains with Africa expected to grow its new millionaire tally by 65%.
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Benjamindada

Independent media publication delivering impressive reporting about tech, startups and entrepreneurship in Nigeria and sub-Saharan Africa.Apr 17, 2024
Nigerian Banks on a Capital Hike Sprint Ahead of CBN Deadline 🏦💰
Nigerian banking giants, including Access, GT Bank, UBA, and First Bank, race against time to meet the Central Bank's stringent capital requirements by March 2026, signaling a significant shake-up in the country's banking sector.
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- Promoted
Terser Adamu, who is an Africa Business Strategist, International Trade Adviser, and Director at ETK Group, shares his thoughts on how to unlock Africa’s economic potential in the 21st century. This is delivered through engaging and thought provoking discussions with innovators, entrepreneurs, investors, policy makers and business leaders who are unlocking Africa’s economic potential. Whether you're a business leader, aspiring entrepreneur, have a comfortable side hustle, or want to take your business to the next level, each episode is jam-packed with information and insight that will enable you to take immediate action and implement key strategies to successfully launch and grow your business in Africa.November 13, 2023

Episode 96 with Anthony William Catt, who is the founder and director of Ventures 54. A company on a mission to build and strengthen the international investment corridors between Africa’s tech, startup, and investor ecosystems and the rest of the world by mobilising capital and facilitating investment

Working with governments, DFIs, and other international funding agencies to provide technical assistance to founders and investors by establishing key networks, unlocking human and commercial resources, and creating access to global markets and investment opportunities.

What We Discuss With Anthony

  • How did your personal interest in building connections between the UK and Africa, specifically in the fields of technology and startups, develop?
  • Could you elaborate on the role of technical assistance funding in the African startup ecosystem and how Ventures 54 facilitates its deployment?
  • Could you highlight the common trends and preferences you've observed among investors seeking to invest in the African tech scene?
  • In your experience, how can the UK act as a springboard for African entrepreneurs seeking global exposure and growth?
  • What advice would you offer to UK companies looking to explore opportunities and tap into talent within African markets?
  • And much more...

Full show notes and resources can be found here: Unlocking Africa show notes

Did you miss my previous episode where I discuss Investing in Financial Inclusion by Unlocking the Potential of Fintech Startups in Egypt and Beyond with Rana Abdel Latif? Make sure to check it out!

Like this show? Please leave us a review here -- even one sentence helps!

Connect with Terser
on LinkedIn at TerserAdamu, and Twitter @TerserAdamu

Connect with Anthony  on LinkedIn at Anthony William Catt, and Twitter @AnthonyWCatt

Support the show

Ready to tap into the exciting opportunities of African markets? Uncover a wealth of invaluable tips to elevate your success to new heights! There's no need to delay – venture over to the ETK Group website today. Explore how we can empower and guide you in seamlessly entering and thriving across diverse African markets and sectors.

Connect with us at www.etkgroup.co.uk or reach out via email at info@etkgroup.co.uk

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58 min
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Bird Story Agency

Bird story agency is a specialist news agency started by Africa No Filter. Our content is used by newsrooms across Africa and around the world.Apr 17, 2024
New e-mobility policies are pushing EV fleet expansions in Africa
African countries are welcoming a new era of more progressive EV adoption policies in a bid to increase the number of EVs on their roads.
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