Mstudio is a venture studio based in Ivory Coast with the ambition of building multiple sustainable companies across the francophone region to close the innovation and funding gap with English-speaking African countries. The studio aims to create multiple successful startups by collating business models proven in the continent, especially in Nigeria, Kenya, Egypt, and South Africa, and incorporate those with the highest chance of scaling in the francophone markets, starting with Ivory Coast. Mstudio focuses on transforming the informal sector of Francophone Africa, and its investment criteria are based on four axes: two co-founders, proven business model, mobile-based solution, and first launch in Abidjan to address French-speaking Africa. The studio recruits tech entrepreneurs, key talent from high-growth startups in Africa, and good students with a great capacity for execution. Mstudio has already launched three startups inspired by business models with proven success in English-speaking Africa, namely Djoli, Tajiri, and Lonya.

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